Cold Email Quickstart Guide - The Case Study Cold Email

Results are the most effective form of marketing – so let’s turn a case study into a killer cold email!

The best cold emails start with a good list. And when it comes to case studies, relevance is king! So lets take the client your case study is about and plug it in into Lead Engines.

Do your best to target by Industry, Company Size, Job Title, and Country to make sure you have the most relevant audience possible. I also recommend doing as narrow of a search as possible – you wouldn’t say the same thing to the CEO of a 3 person company as you would a 300 person company! So narrow down your search as much as you can to just one industry, one size range, and a few similar job titles.

For my example, I’m going after small marketing agency founders with less than 10 employees, so I’d set up my search like this.

Next, we have to write the email in lemlist.

There’s a lot of great subject lines. The best ones are creative but at the end of the day we just need a tried and true one to catch their attention. I recommend “Quick question for {Company}” if you can’t come up with anything better.

The first thing you want to do is convince them you know who they are. So instead of me saying “I’m Ryan and I help companies get B2B leads,” I might say somthing like this.

“{FirstName} – other agency founders have told me starting conversations with potential clients is one of their biggest time sinks.”

Next I like to cut right to the results while heaping on more relevance. Don’t get caught up in pitching process because they don’t care yet. You need to tell them why they care (and stay relevant).

Let’s break that pitch down. I’m letting them know up front that I’m willing to prove that I’ve gotten these results before. For results, its important to give a quantifiable KPI. You didn’t “boost sales,” you “increased sales by 220%.” Include a timeframe. Making ten thousand dollars isn’t super impressive. Making it in a day is.

With the right pitch you can get meetings with about 1-3% of the people you email off that one email alone!

But I recommend a few follow up emails; so follow this guide on how to write a follow up sequence. Don’t worry, it’s the last step.