Who is cold email for?
Cold is not for you if any of the below are true
- You aren’t B2B
- There’s regulations against direct solicitation in your industry
- You don’t want to sell anything
That’s about it. But you’ll have the best results if you target people that are in the business of reading and responding to external email. That means business owners, realtors, people in director level or C-suite roles, sales leaders, buyers and similar types of roles are all people you can reach through cold email.
If you want to market to plumbers, chefs, consumers, doctors, pharmacists, etc then cold email might not be for you.
Sound like a fit? Let’s set up a cold email stack.